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How to Rank Higher on Google
Janee Hughes • January 13, 2021
Rank Higher on Google Today!
Lots of our Google search queries include the location of where we are searching for. For example, if you were looking for a dentist, you would include the area you are searching for a dentist. A business marketing strategy for a website must include local SEO (Search Engine Optimization) to be most effective. The search engine results pages (SERPs) for the Google algorithm are greatly influenced by local SEO, according to a recent adjustment by Google.
A type of SEO is local SEO. Local SEO focuses on optimizing a website to be discovered in local search results. Going back to the example of searching for a dentist, you would mostly use phrases, such as a dentist in Dallas, dentist eye doctor, or dentist near me. Google is often the 1st place that people turn to when they need a quick answer. Therefore, local businesses need to emphasize local SEO on their website.
Tips to Boost Local SEO
External Backlinks and Internal Backlinks
Backlinks play a role in local SEO. Google ranking uses links that direct back to your website as a way to determine the page authority. When a high authority website links back to your website it could increase your ranking on Google. Internal links can help your local business as well. Internal links are when you connect your pages to other pages that explain more about the service or product. It is beneficial for blogs or city pages. Overall, backlinks, whether internal or external, are important for the ranking of your website.
Build City Pages
Boosting local SEO depends on a lot of building city pages. City pages give you an advantage because it includes the cities your business services, keywords, backlinking, and page authority all in one. This is one of the best ways to increase your local SEO. By building city pages, offers your local business the opportunity to rank locally in the surrounding cities.
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